10+ years Salesforce experience
20+ years IT, data and analytics background
Architecture + hands-on development + technical leadership
Selected Salesforce Experience
Salesforce Architecture & Development
Fashion / Retail
Technical and architectural responsibility for the continued development of a production Salesforce environment supporting sales, service and back-office processes.
Focus Areas
- Salesforce Sales Cloud
- Service Cloud
- CRM Analytics
- Data quality and integrity
- Solution architecture
- Apex and platform development
- External system integrations
Selected Solutions
- Internationalisation of a customer loyalty programme
- Custom duplicate-management solution
- Geocoding and closest-store calculation
- Service Cloud time-tracking functionality
- Google Analytics integration
- Customer scoring and KPI functionality
- User management automation
- Continuous enhancement of existing classes and processes
Role: Salesforce Architect / Senior Developer
Sales Cloud, Analytics & SAP Integration
Food / Enterprise
Implementation and enhancement of Key Account Management solutions in Salesforce Sales Cloud.
Focus Areas
- Key Account Management
- Visit Reports
- Promotion and action planning
- Reporting and dashboards
- CRM Analytics / Einstein Analytics
- SAP data integration
- Data quality
- LWC, Apex, Aura and Visualforce
Additional Responsibilities
- Software architecture consulting
- Developer guidelines
- Component architecture
- Code quality
- Quality assurance
- Test templates
- Multi-Factor Authentication rollout
Role: Salesforce Developer / Business Analyst
Salesforce Consulting & Technical Leadership
Automotive / Industry / Consulting
Salesforce implementation and development projects across consulting and enterprise environments.
Focus Areas
- Sales Cloud
- Custom Development
- Data Migration
- System Integration
- Customer Experience
- Technical Project Coordination
- Developer Enablement
- RFP Support
- Solution Design
Roles:
Technical Lead
Senior Consultant
Salesforce Developer
Earlier Technology & Data Experience
Before specialising in Salesforce, I worked for many years in data analysis, CRM, risk modelling, business analysis and project leadership.
This background continues to shape the way I approach complex data models, integrations, requirements and business-technology interfaces.